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Hamburg University of Technology
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Disruptive Innovation at the Bottom of the Pyramid

[ Project: Aditi Ramdorai ]

[ Advisor: Prof. Cornelius Herstatt ]

This project has been completed and research results published, see publications.


Disruptive innovation is considered by practitioners and researchers as a means for developing new markets. The bottom of the pyramid (BOP) markets, i.e., the 4 billion strong low-income segments in emerging markets are the ideal grounds for deploying disruptive innovations. Disruptive innovations, particularly new-market disruptions, compete against non-consumption as these enable new groups of people to begin using these products who previously lacked the money or skills to use them. Several examples of potentially disruptive innovations created for the BOP market, particularly in the healthcare sector, are emerging in India. My research will analyze this phenomenon and the disruptive potential of innovations created for the BOP markets.