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Studies within Seminars and Classes @ TIM/TUHH

Business Opportunities at the Bottom of the Pyramid

[ Global Innovation Seminar for NIT students, Summer Term 2010 ]

[ Betreuer: Dr. Stephan Buse, Rajnish Tiwari, and Sarah Praceus ]


  • What constitutes the Bottom of the Pyramid? What are the distinctive features of the various subgroups? (BRIC + Next 11)

  • Case Study Unilever – Global activities in BOP segments

  • Case Study Bajaj Allianz – Offering micro insurance at the BOP

  • B2B Market Opportunities at the BOP: Using Tata Nano and one more (self-selected) example

  • The role of innovation in BOP markets: How “new” should the products/services ideally be?

  • Chances and Challenges for Small and medium-sized enterprises (SMEs) at the BOP


[ Further Information: Rajnish Tiwari ]